Wednesday, August 3, 2011

8TV’s Controversial Ramadan Advertisement


Watched this just this morning.

All three announcements, which run for 30 seconds respectively, show the same Chinese girl acting obnoxiously in different situations at Ramadhan bazaar stalls. They depict her being rude, greedy and dressing inappropriately in a public space. The announcements are then followed by public service messages urging viewers to act appropriately. 

All the ads end with three 8TV presenters telling people not to get carried away and to understand the significance of Ramadhan, before wishing its viewers Selamat Berpuasa (Happy Fasting) – Source: The Star

One of the TV presenters, the lady in red kebaya, was Julie Woon, a friend of Alex. She was the emcee for the recent Hennessy Artistry event held at Mist Club, Bangsar. Damn hot. Google her if you don't know who she is :P 

Apparently I was very outdated already. 8TV released the Ramadan advertisements on the 29th of July 2011. Barely 3 hours later, they were circulated on various social media platforms, causing them to be taken down yesterday due to public outrage on the racist and insensitive advert.

Although that controversial ad has been taken down by 8TV, it is still available for viewing on YouTube.

Chill guys. Don’t overthink the ads. Its written, produced and directed by a multi-racial team. If you overanalyze, anything will be bad, claimed Media Prima CEO Ahmad Izham Omar on Twitter yesterday.

From my judgment on that advert, I do not think we overanalyzed but in fact, Mr CEO, you’d instead under-analyzed this.

Please understand and respect the significance of Ramadan.

That was the lesson of this holy month, but seriously, instead of wishing the Muslims sincerely, the non-Muslims were given a lesson. Should I congratulate or wish you guys well done? :|

The hype is not as strong already but .. oh well, just putting my two cents.

P/S: I actually wondered why 8TV chose to portray Muslims as such weaklings. In the 3rd advert, the girl was in a singlet, no cleavage whatsoever. Very arousing meh -_-“

On a different note, I was seriously super pissed with Air Asia. They did it again - Instead of the punch line Now everyone can fly, everyone agreed it's supposed to be Now everyone can wait!! Grr!

Flight to Bintulu's scheduled at 1620 hours but guess what time I touched down at Bintulu Airport? 2020 hours!! I was supposed to reach 2 hours earlier lor!! Should have taken MAS :(

I'm now in my hotel room, snuggled comfortably under the thick sheets. Can't wait for my mini getaway this weekend!! :))

Till then! xx

4 comments:

Sarah May Low said...

SHIET!!! I haven't watched it and they took it off edi...:-( U and Alex Migrate la...No jam, good weather=better skin :-P

Sarah May Low said...

SHIET!!! I haven't watched it and they took it off edi...:-( U and Alex Migrate la...No jam, good weather=better skin :-P

stress_unplugged said...

IMO, there is nothing wrong with the ad. The way we view the world is often, a product of our own set of beliefs and perception. Therefore, people who incline to think in a racial context took this ad as racist and criticized it. Yet the message is simply clear.. be considerate and think of the Muslims too.
In the US, they make fun of their presidents, celebrities and even their competitors in their ads. Yet, they did not sue each other.
However, for all intents and purposes, this ad was not to make fun of a certain race. I think its a genuine ad propagating a simple message so that it can be understood. But we took it the wrong way. I guess Malaysians simply are not mature enough. Hence, it can be said that this ad was ill-timed

stress_unplugged said...

there is nothing wrong with this ad imo. The way we view the world is often, a product of our own set of beliefs and perception. Therefore, people who inclined to think in a racial context took this ad as racist and criticized it. Yet the message is simply clear.. be considerate and think of the Muslims too.
In the US, they make fun of their president, celebrities and even their competitors in their ads, Yet, they did not sue each other. However, for all intents and purposes, this ad is not to make fun of a certain race. I think its a genuine ad propagating values that we should adhere to. But we took it the wrong way. I guess Malaysians are not mature enough. Hence, it can be said that the ad was ill-timed