Thursday, January 19, 2012

PETRONAS' TVC, "Coming Home", for the Dragon Year

PETRONAS is no stranger in producing TVC for festive seasons in Malaysia. To-date, they have never failed to produce a video worth watching, videos which instill awareness, reflection and reminiscence. 

In the spirit of the upcoming Chinese New Year celebrations and to usher the coming year of the Golden Dragon, PETRONAS has once again stayed true to the common tradition and values that bind all Malaysians together in the strong and powerful underlying messages of its latest Chinese New Year television commercial (TVC). 

For centuries, people have migrated from one place to another, in hopes of finding better career and life opportunities. Titled “Coming Home”, PETRONAS captured the essence of togetherness through six individuals around the world who, regardless of how far they have come in life and the predicaments along the way, stay true to their roots and tradition. 

This heart-warming TVC, shot in 5 different countries – Malaysia, England, Belgium, China and India – highlights six separate stories of the struggle that each individual goes through in life, be it working two jobs, or having to be the head of the family at a young age, as in the case of the little boy in China. It illustrates what it takes to make life better through a progressive and bold attitude that one holds, opening the mind to new ideas and learn new things, ultimately making one a better human being.

The TVC is meant to celebrate not just the Year of the Dragon, but the spirit of perseverance, adaptability and determination as captured in each of the stories it depicts. This energy is something that should inspire us all as we navigate through the challenges we face in life. It is this innate spirit of resilience, energy to see opportunity, energy to go on, improve and move on while staying true to our values that we wanted to portray in our TVC. It is this same spirit that forms the core of PETRONAS’ corporate positioning, Reimagining Energy™ which emphasises and celebrates the resilience of the human spirit to excel in whatever we do – PETRONAS’ Senior General Manager of Group Corporate Affairs Division Dato Mohammad Medan Abdullah


PETRONAS is organising a photography contest themed Reimagining Energy™, in collaboration with Leica Camera AG, so I assume this is good news to all, especially to those with keen interest in photography :)

To participate, all you have to do is to capture your Chinese New Year moments that best depict the spirit of Reimagining Energy™, submit them via PETRONASFacebook page and stand a chance to win great prizes. 

The picture could be as random as the excitement and the bonding during the reunion dinner, or the hustle and bustle of the Chinese New Year shopping. It could even be a portrait of the wise grandfather of the family, or a picture of the lanterns that light up our cities  quote Dato’ Mohammad Medan Abdullah.

Don't know about you but I'm definitely participating in this one! Contest ends on 12 Feb’12, so you better hurry! Prizes will be awarded to the individuals of the winning photos, which will be proudly displayed and exhibited at Galeri PETRONAS! :)


The “Coming Home” TVC will air until 6 Feb'12.

No comments: